The client wanted a bold, playful brand identity that reflected their mission to make healthy dog treats fun and exciting. The Pooch Pantry is an Australian-based pet treat company offering premium, natural snacks for dogs. To stand out in a competitive market, the logo uses chunky, retro-inspired typography with a wagging tail flourish, capturing both quality and charm. The bright pink palette adds energy and shelf appeal, while the friendly, expressive design reinforces the brand’s commitment to joyful, nutritious treat time for dogs and their humans alike.

Client: The Pooch Pantry (Concept Brand / Fictional)

Project: Brand Identity