The client wanted a brand identity that reflected the purity and elegance of their organic skincare range. Oraya focuses on natural, ethical ingredients and needed a logo that captured the essence of “natural beauty” while standing out in a crowded market. The final design uses soft, flowing letterforms and an earthy colour palette to evoke warmth, simplicity and a connection to nature. The refined yet organic typography expresses the brand’s commitment to clean, sustainable skincare — offering a luxurious alternative to synthetic, mass-produced products.

Client: Oraya (Concept Brand / Fictional)

Project: Brand Identity