The client, Java Love, is a boutique Kenyan coffee roaster seeking a refreshed identity to stand out in a saturated retail market. They wanted a clean, typographic wordmark that felt bold, youthful and shelf-ready — without losing the soul of their Kenyan roots. This logo merges expressive letterforms with subtle organic curves, evoking movement, craft and a rich coffee heritage. Designed to balance sophistication with energy, the result is a distinctive mark that reflects the brand’s coffee blends and artisan quality, appealing to a younger, design conscious audience.

Client: Java Love (Academic Project / Fictional)

Project: Brand Identity